SOLD: 6+ Y/O Outdoor Power Gear Dropship eCommerce Store - $11.6k Profit/Mo

A Dropship store in the Outdoor Gear industry

LIST PRICE: $420,000

  • Average Monthly Revenue: $100,852
  • Average Monthly Net Profit: $11,636
  • Profit Margin: Gross: 18.9% / Net: 11.5%
  • Monthly Multiplier: 36x
  • Business Created: Jul 2017
  • Owner Hours Required: < 5 hours per week

This 6-year-old eCommerce store uses the dropship model and generates an average of $11.6k profit/month. It's driven primarily by free organic traffic (and lots of it) and is operated by a team of 3 VAs (included in the sale).

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Listing Overview

Up for sale is a 6+ year-old dropship eCommerce store that sells USA-brand products to a very specific niche of customers. (The domain name and niche will be disclosed after you sign the NDA.) Over the past year, the store has averaged just over $100k in revenue and $11.6k in net profit per month.

The founder/owner of the business (whose name is John) has done an amazing job search engine optimizing (SEO) the site, which has over 400 top-3 Google rankings which get a combined ~47,000 searches per month (plus an additional 1,050+ page 1 rankings searched for 83,000+ times per month). Bottom line: The vast majority of the site's traffic is free organic traffic. See more info in the Marketing & Traffic section below.

A team of 3 Virtual Assistants (VAs) handles all of the day-to-day operations of the store, including order fulfillment, customer service, catalog management, etc. Because of this, John himself currently only spends 3-5 hours per week on the store (sending a weekly email, improving SEO and adding an occasional article).

John is selling the store because he isn't personally "into" the niche/products the store sells and he's gotten a bit burnt out after 6+ years. He also has a coaching business that he wants to spend more time and attention on.

Assets Included in the Sale

  • Domain name and all of the website content
  • Shopify account
  • Registered trademark
  • Supplier agreements
  • All social profile accounts: Facebook (2.9k followers), Pinterest (2.2k followers / 350.3k monthly views), Instagram (2.1k followers), YouTube (~340 subscribers), Twitter (~140 followers)
  • All 3 Virtual Assistants (VAs) who currently operate the store
  • 30 days of support to train you/your team on how to run the store

Site & Social Media Links


Financial Information

Following is the P&L Statement for the 12-month period Nov 2022 through Oct 2023. Click on the image to open a full-size version of it in a new tab. (Please note that late summer and fall are the "busy season" for this store due to the nature of the products it sells.)

Profit and Loss Statement for Trailing Twelve Months

John has hired a team of 3 Virtual Assistants (VAs), based in the Philippines, that handles all of the day-to-day operations of the store. This allows him to work no more that about 3-5 hours per week, making the store all but passive for him. On average, these 3 VAs only cost around $1,900 per month (as shown on the 'Virtual Assistants' line item of the P&L).

Unlike most eCommerce stores, this site has an active affiliate program that generates a fair amount of sales. John offers affiliates a 5% commission, which may not seem like a lot, but which is a great incentive when you consider that the store's Average Order Value (AOV) is $3,212. Affiliate commissions paid to affiliates are shown on the 'Affiliate Payouts' line item.

The 'Other Revenue' line item contains minimal revenue from occasional guest blog posts and non-competitive ad hosting.

The following 'Finances Summary' report from Shopify corroborates the 'Sales Revenue' shown in the P&L above. The 'Total Sales' number is a few thousand dollars off from the 'Sales Revenue' figure in the P&L simply due to the timing of which month revenue (as well as occasional cancelations) is recorded on the P&L.

Shopify Finances Summary Report

After you sign the NDA, additional Shopify reports (including the 'Sales by Product' revenue breakdown report and the 'Average Order Value Over Time' report) as well as the Google Analytics 'Ecommerce Overview' report will be visible in the Additional Information & Reports section.

Marketing & Traffic

As you can see from the Google Analytics 'Acquisition Overview' report below, the majority of the site's traffic is either free organic traffic (67%), direct traffic (11%) or referral traffic from other websites (11%). From all sources combined, the site gets approximately 718 sessions per day.

Google Analytics Acquisition Overview Report

Note: The above report is for the period Nov 1, 2022 through Oct 4, 2023 (rather than October 31, 2023). This is because the site changed over to GA4 analytics tracking in early October. Click here to see a GA4 report that goes all the way through October 31st.

Additional Google Analytics reports (including the 'Audience Overview' report and 'Ecommerce Overview' report) will be visible in the Additional Information & Reports section below after you sign the NDA.

Free organic traffic, of course, comes from high rankings in Google and other search engines. And this site has them by the boatload! The following table shows how many keyword phrases (i.e. search phrases) the site ranks for in (USA) and the combined monthly search volume for each grouping. All data is from as of Nov 9, 2023.

Google Rank # of KW Phrases Monthly Searches
#1 176 11,910
#2 47 3,550
#3 184 31,240
#4-5 317 25,480
#6-7 266 17,410
#8-10 474 40,130

Note: After you sign the NDA, you can download the report from the Additional Information & Reports section to see the keyword rankings data.

This screenshot from shows that the site's Domain Ranking (DR) is 44 and that it currently gets about $9,200 worth of free organic traffic per month (meaning that you'd have to pay an estimated $9,200 in Pay-Per-Click ads to generate the same amount of traffic this site currently gets for free).

Ahrefs Overview Screenshot as of 11-9-23

John has dabbled here and there with a couple small paid advertising campaigns, but he admits he's an "SEO guy" and that PPC advertising intimidates him so he hasn't done much at all with paid ads. Getting paid advertising going is a huge growth opportunity the new owner could explore.

Products & Store Catalog

In its early years, the store sold a more broad range of products and tried to appeal to a wider audience. In 2019, John decided to narrow the product selection and focus on a very specific niche, which turned out to be a brilliant decision. Not only has it allowed the site to build greater authority within its niche and achieve better organic rankings, but it also gives customers a higher level of trust that the store specializes in the product they're looking to buy. (Once you sign the NDA, you'll be able to see the domain name of the site and the exact niche it operates in.)

The store sells 12 popular brands of products, all of which are USA brands. While there are a few favorites, sales are not overly "top heavy" with the top 5 sellers accounting for about 48% of revenue (and the top 10 accounting for 64% of revenue). The catalog is comprised of about 100 core products, with an additional 100 or so accessories. The catalog is very manageable, and the VAs take care of all updates.

All of the suppliers have a strict MAP (Minimum Advertised Price) policy, which is optimal because it prevents retailers from starting "price wars" by undercutting their competitors' prices which leads to lower profit margins over time. It also eliminates the need to constantly check competitors' prices and decide whether match or beat their prices (not to mention the time it would take to update the products' prices).

With an Average Order Value (AOV) of $3,212 and a gross profit margin of 18.9%, the store has an absolutely amazing $607 average profit per order. This means it only takes about an order a day to generate serious profit. Over the past 12 months, the store has made about 320 sales (which equates to 0.88 orders per day).

Top Growth Opportunities

  • Set up Pay Per Click ads - Given its average profit per order of $607, this store is a prime candidate for Pay-Per-Click ads and other forms of paid advertising. John is an "SEO guy" and isn't well-versed in PPC ad management, so he's only dabbled a little bit with paid advertising. The new owner could take this store to the next level with paid advertising.
  • Use retargeting ads to bring customers back to the site - Given the fact that the site gets over 800 sessions per day, there is a lot that could be done with retargeting ads on Facebook, Google, Microsoft and other platforms. If you're not familiar, retargeting ads (sometimes called remarketing ads) show banner ads to people who have recently visited the store on popular websites throughout the web (i.e.,,, etc.), which is very impressive to customers and gives them the feeling the site is well-renowned, reputable and trustworthy. You can even set up the retargeting ads to only show to people who visited the site within the last "X" days and spent at least "X" amount of time on the site. It's very powerful, but John has never taken the time to set it up.
  • Add more brands and/or products - To keep the catalog manageable, John decided to only list 12 of the most popular brands. But there are many other brands and products that could be added to the store, especially since you can tell potential suppliers that the site does over $1 million per year in revenue and gets 800+ visitors per day. Those kinds of numbers have a way of opening doors!
  • White label your own brand - Especially since the business already has a trademark, a new owner with some capital could contract with a manufacturer to create its own product under its own brand name. You could set your own prices and no doubt have much better profit margins.

Buying Process

You can make an offer for this business here. We will immediately present your offer to the sellers. If they accept your offer, we'll notify you immediately and update this page to let other interested parties know that an offer has been accepted.

Once your offer is accepted, a 30-day due diligence period will begin (during which time other interested parties may place a "back-up offer" in case the sale falls through for whatever reason). During this 30-day due diligence period, we'll work closely with you and the seller to help you complete due diligence.

Once the Asset Purchase Agreement (APA) is signed and the sale is completed, we will update this page to let other interested parties know that the sale has been finalized and remove this listing from the Store Coach Marketplace.

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Additional Information & Reports


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