Marketplace > Another amazingly awesome deal that you will probably like
Another amazingly awesome deal that you will probably like
7-year-old direct-to-consumer skincare brand. High-margin, subscription-backed, 12 owner hours per week.
Asking Price
$7.3M
5.7x annual profit
Domain Name
Annual Revenue
$1.35M
Annual Revenue
$1.35M
Annual Revenue
Trailing 12 months of gross revenue, unaudited.Trailing 12 months of gross revenue, unaudited.$1.35M
Annual Profit
Net profit after all operating expenses. Detailed breakdown available under NDA.Net profit after all operating expenses. Detailed breakdown available under NDA.$409k
Net Profit Margin
Net profit divided by revenue.30.3%
Owner Hours / Week
Time the current owner spends running the business each week.12h
Team
3 full-time employees and 4 contractors.3FT | 4PT
Included Inventory
Finished-goods inventory transfers at close. Value shared under NDA.$27k
Overview
A quiet, profitable brand — built to keep going without you.
A profitable, 7-year-old direct-to-consumer wellness brand with a loyal customer base, strong margins, and a small operating team that runs the business independently.
At a Glance
The business sells a curated line of botanical skincare products, sold direct-to-consumer through its owned Shopify storefront. Growth has come primarily from content, community, email, and word-of-mouth — with a small, profitable paid channel. The brand has been consistently profitable for 6 of its 7 years.
Highlights
Strengths
Highlights
Strengths
Why the founder is selling
The founder is relocating internationally and starting a new venture in a different vertical. She's committed to a clean transition and up to 90 days of post-close support.
Risks the buyer should weigh
Financials
Healthy, boring, predictable.
Consistent 30%+ net margins, positive cash flow every month for 34 straight months, and no debt. Three years of tax returns and monthly P&Ls are available under NDA.
3 Year Trend
All figures accrual-based and reviewed monthly by an outside bookkeeper.
Seasonality
All figures accrual-based and reviewed monthly by an outside bookkeeper.
Financial Reports
Project P&L
Traffic & Rankings
Where the visitors come from.
Approximately 184,000 visitors per month across all channels.
Monthly Visitors
184k
Rankings
Traffic Reports
Rankings Reports
Operations
How the business runs today.
Take a closer look at the way this business currently runs, including software, subscriptions, team & more.
Products & Suppliers
A small, curated catalog of botanical skincare SKUs. Two hero products anchor the brand, supported by a rotation of seasonal launches. US-based co-packing partners with multi-year relationships. Packaging sourced through a single trusted vendor with documented backups.
Fulfillment
Third-party 3PL (US-based, long-term contract in place)
Warehouse
Not required — 3PL handles all fulfillment.
Fulfillment
Third-party 3PL (US-based, long-term contract in place)
Warehouse
Not required — 3PL handles all fulfillment.
Team Structure
Current team is made up of 3 full time members and 4 part time contractors. These team members would transition with the sale of the business.
Software Stack
Platforms
Automations & Subscriptions
Transition Plan
Training from Seller
60 days of documented handover with weekly calls.
Transition Support
Founder available up to 90 days post-close, negotiable.
Relocation Assistance
Seller is willing to help coordinate relocation of physical inventory.
Marketing & Customers
Loyal audience, healthy channels.
Content-led brand with a strong email/SMS foundation. Paid ads are a supporting channel, not the engine.
Customer List
History of all customers on file.84k
Email List
Everyone who is actively subscribed to the business.79k
Reviews
Aggregated reviews across all platforms4.9
SEO
Ranks in the top 3 for 42 commercial keywords. 118 referring domains.
Paid Advertising
Meta, Google, and TikTok. Managed by a contractor.
Social Media Accounts
What's included with the sale
Every asset that transfers on close
All of the assets that will be transferred to the new buyer after the sale closes. Note that this does not include an exhaustive list, but an overview of the transferrable assets.
Email & SMS Lists
Supplier Relationships
SOP Library
Creative Assets
Photography
Video Assets
Software Licenses
Custom Website & Code
Everything else
Growth Opportunities
Where a new owner could take it.
The business has grown steadily on modest paid spend. Five clear growth levers a new owner could pull without adding operational complexity.
Opportunity 01
Expand Google Shopping
Opportunity 02
Formalize Amazon FBA
Opportunity 03
International Shipping
Opportunity 04
Wholesale/Retail Placement
Opportunity 05
Better Subscription Models
Growth Opportunities
Common Questions
Deal Terms
How the seller wants to close.
What to expect from both the buyer and the seller.
Buyer Qualifications
Proof of funds and one prior operating role (ecommerce, brand, or PE).
Seller Financing
Available — terms negotiable
SBA Eligible
Yes
Closing Timeline
45–60 days preferred